ESPN Sports Poll Overview
Since 1994, dozens of Fortune 500 companies have used the ESPN Sports Poll to make informed decisions in the areas of sports, events and sponsorships on a national, regional and local level. Additionally, the major leagues utilize the ESPN Sports Poll to promote their leagues and grow their fan-bases.
The information produced is an invaluable resource to facilitate and renew corporate sponsorships. The ESPN Sports Poll is a joint venture between TNS Sport, Events, & Sponsorship and ESPN. It is considered the industry standard for measuring fan interest and event activities. Here are some key take-away points:
- Major Fortune 500 corporations subscribe to the ESPN Sports Poll to guide their strategies and tactical plans
- All major leagues and properties have subscribed to the ESPN Sports Poll to sell their properties and to grow their fan bases
- The ESPN Sports Poll is a top media source and conference presenter
- Data collection 360-days a year
- Proven fan base definition
- Trending - tracking questions
- National and DMA data representation
- Comprehensive source of fan attitudes and behaviors
- Customized results by product usage, brand objectives, demographics, etc.
- Customers of key product categories and brands can be cross-referenced with fan data
- State-of-art Internet data delivery system for tracking data
- The primary source for the most up-to-date national fan data