Sample Questions
Some of the ESPN Sports Poll's questions include:
- What is your first source for sports information?
- What is your favorite network for watching sports? (Respondents do not know that ESPN is a survey sponsor).
- What is the favorite (beer, soft drink, QSR, etc)?
- Do you own own any sports logo clothing? Which teams?
- Do you receive a high definition television signal into your home?
- What drives you to be a fan of a particular sport?
When considering those and other questions, the ESPN Sports Poll delves beyond the usual sports interest questions in order to provide a comprehensive fan profile of your target segments. Our resources enable us to ask proprietary questions – questions of specific interest to you and results given to you alone – and track the effectiveness of your marketing campaigns.
Starting two weeks before every major sporting event until two weeks after, we capture pre and post interest in the event, sponsor awareness, and can compare how many people planned to watch if to how many people actually did. Find out if the event lived up to its hype or if fans thought it was a bust. The topics the core tracking questions address include the following themes:
- Fan interest in nearly 40 sports/leisure activities AND 50+ events
- Comparative interest in the top-20 sports
- Favorite teams and players
- Consumer product usage
- Product endorsements
- Event & sport sponsorship awareness
- Game/event attendance and TV viewing
- Media sources for sports news (TV, radio, newspapers, Internet, magazines)
- Sports, computers and the Internet
- Online purchasing
- Sports participation
- Lifestyle and leisure activities
- Standard demographics