Capturing the pulse of sports fans
ROI Overview
What is your sponsorship worth?
TNS Sport, Event, & Sponsorship has the ANSWER!
- Our reports provide the intelligence that you need to negotiate sponsorship opportunities and evaluate the effectiveness of your marketing programs. We take you beyond ROO metrics (e.g. awareness, imagery, propensity to purchase, etc., to a point where you can evaluate an actual ROI.
- TNS Sport, Event, & Sponsorship is the only company that can evaluate sponsorships from the unique perspective of your industry. By working with industry experts from other TNS sectors (e.g. Finance, CPG, Telecom, Automotive, etc.), our conclusions and recommendations are practical and actionable, because we bring knowledge of your industry to the table.
- Findings from the ESPN Sports Poll allow you to evaluate your opportunity vis-à-vis normative data.
- Our ROI evaluation is based on the following components:
- Custom primary research
- Event interest
- Media and on-site exposure
- On-site research
- Purchase behavior
- Sponsor awareness and imagery
- Internet-based studies
- Syndicated research