Targeted Fan Surveys
Looking for sports fans who are loyal to brands that sponsor sporting events? Or, do you just want to talk to a specific fan base?
The ESPN Sports Poll has already identified these fans!
By using call-back or re-contact studies, companies can easily identify hard-to-find targets based on responses to their Sports Poll surveys. This removes one of the highest costs of survey research, recruiting low-incidence respondents. Select types of sports fans, including fans who have a mixture of qualifying behaviors and interests.
In short, Targeted Fan Surveys are cost efficient because respondent selection criteria has already been identified during the ESPN Sports Poll interview. In addition, because much of the data will have been collected in the ESPN Sports Poll, many of your questions may have already been answered by the respondents.
Using the ESPN Sports Poll respondent database, you can custom select types of fans and respondents on a wide range of criteria including:
- Demographics
- Sports interests
- Sports participation
- Favorite team
- Favorite athlete
- Event viewing
- Event attendance
- Purchasing behavior
- Sponsorship awareness
Our expert staff works closely with you to create a customized survey to probe previous Sports Poll participants on issues that are important to you. Surveys are administered online or by Computer Aided Telephone Interviewing (CATI) and are done independently of the nightly ESPN Sports Poll interviewing. In most cases, fielding will be finished in one week.