Why Subscribe?
No matter if you are a sponsor, a league or a property, by using our wide range of offerings, we work with you to identify ways to answer your key business questions:
For a Sponsor:
- What sport or combination of sports are best for maximizing our reach to our target market?
- How can we measure ROI?
- What is the level of awareness of our involvement in a sport among our key targets?
- How is our involvement in a sport impacting KPIs including affinity to purchase, brand loyalty, sales (e.g. POS displays)?
- How does our target market want to interact with a sport, and how can our company facilitate the process, and by association, become a steady part of our target’s lifestyle?
- Should we continue to sponsor (at a given level) this event next year?
- What information will support us in negotiating sponsorship deals?
- Can we segment our target market into large but distinct groups based on combinations of their sports-related attitudes and behaviors to create tailored marketing messages?
- How do we optimize our message platform to attract our key segments?
For a League and Property:
- How can we encourage more fans to attend our events?
- What do fans think about our sport? Our events? Our TV programs? Our website? Our community activities? Our players, teams, etc.?
- How can we demonstrate to our sponsors that our property is a conduit for reaching their target market?
- What can we do to increase the size of our fan base?
- What can we do to increase the avidity of our fan base, without alienating our current avid fans?
- Where can we find our fans (when not interacting with us)?
- How will fans react to a potential promotion, campaign, special event, rule change, etc.?
- What motivates fans to be fans, and how do we “talk” to them?
The ESPN Sports Poll provides the in-depth information that you require in order to evaluate your overall sponsorship and sports marketing programs and to price and negotiate sponsorship proposals.